TL;DR
Yes, Trustpilot is free for business. A Free account lets you claim your company profile and send 50 review invitations a month. On 18 October 2026 the UK Trustpilot Business pricing page lists two paid plans with a price: Starter from £119 a month and Plus from £289 a month. Both are per domain and billed annually. Premium and Enterprise are quoted by sales. The page says "All contracts are a 12-month commitment".
So the smallest paid plan is at least £1,428 a year for one website. Whether that is money well spent depends on what kind of business you run. For an online shop, Trustpilot reviews can feed the star ratings Google shows next to your ads and product listings. For a café, a plumber or a dental practice, the reviews that count in Google Maps are the ones on your Google Business Profile.
The plans on the UK page
| Plan | Price | Billing | Invitations a month | Widgets | Users | Domains |
|---|---|---|---|---|---|---|
| Free | £0 | none | 50 | not listed | not listed | not listed |
| Starter | from £119 a month | per domain, billed annually | 100 | 2 | 1 | 1 |
| Plus | from £289 a month | per domain, billed upfront annually | 300 | 10 | 3 | up to 3 |
| Premium | contact sales | quote | 1,000 | 21 | 10 | unlimited |
| Enterprise | contact sales | quote | unlimited | 23 | 1,000 | unlimited |
Source: uk.business.trustpilot.com/pricing, read on 18 October 2026. The page adds that each domain is priced separately.
A few details from the same page:
- Starter is "Available only to new small business customers (up to $1M revenue)". It includes eCommerce integrations and Trustpilot marketing assets.
- Plus has a 14-day free trial, all integrations, and lets you match your public profile to your brand.
- Premium adds a dedicated Customer Success Manager and more dashboards. Enterprise adds tools for invitations and insights.
- Your quote "considers things like site traffic, business size per domain, and annual revenue", which is why the prices say "from".
The international page at business.trustpilot.com showed different figures on the same day, in dollars and euros. If you are in the UK, use the UK page above.
What the Free plan gives you
The pricing FAQ is clear: signing up for a Free account is "completely free". You can claim your Company Profile Page, start collecting reviews with "a small selection of our tools" and send up to 50 review invitations a month. When you reach 50, you wait until the next month or upgrade. Support on Free is the self-service Support Center.
What a year costs
Every paid plan is a 12-month contract and the published prices are monthly figures billed annually. The page also says you can "select a monthly or annual billing cycle" when you build a quote, but it does not list a monthly price. Here is the list price at the starting figures, before anything the sales call changes:
| One domain | Three domains | |
|---|---|---|
| Starter (from £119) | at least £1,428 a year | not offered, Starter covers 1 domain |
| Plus (from £289) | at least £3,468 a year | at least £10,404 a year, as each domain is priced separately |
| Premium, Enterprise | quote | quote |
The FAQ answers what happens if you stop: your reviews stay on your Trustpilot profile page.
Trustpilot reviews and Google: what each one does
This is the part that decides whether Trustpilot is the right first spend for a UK small business.
Google uses Trustpilot reviews in one place it documents clearly. Its help page About store ratings lists Trustpilot among the independent review sites it sources feedback from. Store ratings appear next to a merchant's name in ads and in free product listings, and most merchants get one after about 100 eligible reviews from the last 24 months. If you sell online and run Google Shopping or search ads, that is a real reason to collect reviews on Trustpilot.
For a local business, Google's help page on how local ranking works talks about the reviews on your Business Profile: prominence is "based on info like how many websites link to your business and how many reviews you have", and "More reviews and positive ratings can help your business's local ranking." That page is about Google reviews on your profile in Maps and local search.
So the honest split looks like this. An online shop that sells across the UK has good reasons to pay for Trustpilot. A business that people find by searching "near me" will usually get more from asking every happy customer for a Google review first. Many businesses do both, and that is fine.
Whichever platform you use, the UK rules on fake and incentivised reviews apply. Our DMCC Act guide for small firms covers what you must not do.
Who Trustpilot is built for
The paid plans are built around review invitations, widgets for your website, integrations with marketing and e-commerce tools, and multiple users and domains. That is a good fit for e-commerce brands, subscription services and companies that sell online to customers who never visit a shop.
If your customers find you on Google Maps
For a local business, the two jobs Trustpilot Starter does, inviting reviews and showing them on your site, can be done with Google reviews instead. That is what we built ReviewQR for. RevioReputation, our main platform, adds AI replies to those reviews.
| Trustpilot Starter | ReviewQR Free | ReviewQR Pro | RevioReputation Starter | |
|---|---|---|---|---|
| Price | from £119 a month, billed annually | $0 | $9 a month | $59 a month |
| Contract | 12 months | none | monthly, cancel anytime | monthly, cancel anytime |
| Where the reviews live | Trustpilot | |||
| Asking for reviews | 100 invitations a month | QR code to your Google review form | printable QR posters | printable QR posters |
| Website widgets | 2 | 1 | 5 | 3 |
| AI drafts of your review replies | not covered here | no | no | 200 a month |
Our prices are in US dollars: widget.revioreputation.com and revioreputation.com/pricing, as of 18 October 2026.
What we do not do, so the comparison is fair: we do not collect reviews on Trustpilot, we have no Trustpilot profile page and no review invitations by email, and we do not connect to online shops. Our reviews do not feed Google store ratings for ads. If you sell online and want Trustpilot stars next to your ads, Trustpilot is the closer fit. There is also a longer feature list on our Trustpilot comparison page.
Questions people ask
How much does Trustpilot Business cost in the UK? From £119 a month for Starter and from £289 a month for Plus, per domain, billed annually, as listed on the UK page on 18 October 2026. Premium and Enterprise are quoted.
Is Trustpilot free for business? Yes. The Free plan costs nothing and includes your company profile and 50 review invitations a month.
How much is Trustpilot Enterprise? There is no published price. The page says to contact sales for an estimate, and quotes depend on site traffic, business size per domain and annual revenue.
Can I pay Trustpilot monthly? The plan prices are monthly figures billed annually, on a 12-month contract. The page mentions choosing a monthly or annual billing cycle in a quote but does not list a monthly price.
What happens to my reviews if I stop paying? According to the FAQ, they stay on your Trustpilot profile page.
Sources
- Trustpilot Business pricing, UK page, read on 18 October 2026.
- Google Ads Help: About store ratings, read on 18 October 2026.
- Google Business Profile Help: How Google determines local ranking, read on 18 October 2026.
- Our prices: widget.revioreputation.com and revioreputation.com/pricing, as of 18 October 2026.
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