TL;DR
Birdeye hides its pricing behind a sales call. The public pricing page names three tiers — Standard, Professional, Premium — but only the Standard anchor surfaces consistently at around $299/month on annual billing for a single location. Once you ask real questions (three locations, AI capacity above the base allocation, extra team seats, premium connectors) the invoice climbs in five separate directions: per-location curves, contract-length escalators, setup fees, add-on modules, and renewal jumps. This is the tier-by-tier dollar breakdown.
For the "do you even need this bundle?" question read our feature-level Birdeye breakdown — this post is strictly about the dollars.
Birdeye's pricing page — what they actually publish
Most competitors in this category publish at least one readable monthly price. Podium lists Essentials $399, Standard $599, Professional $799 on annual billing. NiceJob publishes ~$75/mo. Trustpilot lists Plus at ~$259/mo.
Birdeye does not. The page names Standard, Professional, and Premium but omits dollar figures. The cleanest public anchor for Standard is the ~$299/month figure that recurs across G2, Capterra, and GetApp listings, confirmed by Birdeye sales reps on discovery calls. Professional and Premium are "request a custom quote" tiers — the number depends on locations, contract length, and add-ons.
The tier ladder at a glance
| Tier | Starting price | Contract | Locations included | What's NOT included |
|---|---|---|---|---|
| Standard | ~$299/mo (annual) | 12-month default | 1 | Surveys, full listings sync, named CSM, expanded AI capacity |
| Professional | $450–$799/mo (reviewer-reported)* | 12-month default | 1–5 typical | Premium AI volume, white-label, dedicated CSM, advanced BI |
| Premium | $1,000–$2,500/mo (reviewer-reported)* | 12 or 36-month | 5–25+ | Custom CRM work, HIPAA-specific modules sometimes priced separately |
| Enterprise | Custom, no published anchor | 24–36-month typical | 25+ | Treated as fully bespoke |
*Reviewer-reported ranges are aggregated from public G2 and Capterra review threads — not list prices. Birdeye does not publish them.
Tier 1 — Standard: the $299 anchor and what it really covers
List price: $299/month on annual billing, single location. Month-to-month is not consistently published; G2 reviewers report quotes 15–25% higher ($349–$375/mo).
Included: review monitoring across the main platforms (Google, Facebook, Yelp, regional sites), SMS/email review request campaigns subject to monthly caps, baseline analytics, basic listings sync, a webchat widget, capped AI response allocation, standard support.
Standard-tier gotchas:
- $299 covers one location. A second is not free.
- AI capacity runs out fast at 100+ reviews/month — this is the lever Birdeye uses to push buyers to Professional in the first quarter.
- The "200+ directory" claim applies to Premium with the listings module fully enabled, not Standard.
- Webchat at Standard is basic — advanced routing and webchat-to-SMS handoff are upper-tier features.
Tier 2 — Professional: where the upgrade gets forced
List price: Not published. Reviewers report Professional quotes at $450–$799/month for single-location configs, scaling higher with locations and add-ons.
What forces the upgrade: multi-location operators above 5 sites, businesses exceeding the Standard AI cap, buyers who want the surveys infrastructure, and accounts that need a named CSM. The Standard → Professional jump is the largest single step in Birdeye's lineup — reviewers describe it as roughly double the Standard quote.
The single most useful question for a sales engineer here: "What is the per-AI-request overage if I exceed included capacity?" Birdeye does not publish that figure; it materially affects year-two TCO.
Tier 3 — Premium / Enterprise: fully custom, white-label home
List price: None published. G2 and Capterra reviewers describing multi-location contracts cite monthly invoices commonly $1,000–$2,500 for 5–15 locations, with 25+-location enterprises running well above $2,500/mo. Treat these as anecdotes, not list prices.
The white-label agency portal is the single feature that justifies Premium for most buyers who pay it. Without it, you are likely paying Premium for one or two features (HIPAA workflows, deep CRM integration) that could live as Professional add-ons.
The TRUE annual cost — contract terms that don't show on the pricing page
Birdeye's list prices generally assume a 12-month contract. The base price is paid monthly but committed annually — early termination is not free.
- Month-to-month — typically 15–25% higher than annual rate; priced to push buyers to annual commitment.
- 12-month annual — the default; the $299 anchor assumes this.
- 24-month — reviewers report 5–15% off the 12-month rate.
- 36-month — reviewers report 15–25% off the 12-month rate. The contract Birdeye sales engineers push hardest.
Refund policy: Birdeye does not publish a pro-rated refund schedule. Capterra cancellation reports indicate mid-contract cancellation is not pro-rated — you pay the remainder of the term. Negotiate an early-termination clause before signing.
Renewal increases: reviewers describe renewal quotes 10–25% higher than the prior year without a feature upgrade. Ask for a renewal-cap clause in writing (e.g. "renewal not to exceed prior year by more than 5%").
Hidden add-ons — the second-invoice surprises
The base tier price does not include every feature Birdeye markets. The add-on lines that surface on discovery calls but not on the public pricing page:
| Add-on | Reported price range | Notes |
|---|---|---|
| Setup / onboarding fee | $500–$2,500 one-time | Negotiable; commonly waived at signing per G2 reviewers |
| Extra team seats | $25–$75/user/month | Above the included seat count per tier |
| SMS overage credits | Per-message metered | Base volume included; overage is metered |
| Surveys / NPS overage | Tiered add-on | Included to a base capacity at Professional+ |
| Webchat advanced features | Upper-tier or add-on | Auto-routing, video chat, webchat-to-SMS handoff |
| Insights / BI export module | Separate module | Bulk export and advanced reporting sometimes priced separately |
| Premium CRM connectors | Custom-quoted | Some vertical CRMs, payment processors, ticketing systems |
| HIPAA-aligned messaging | Vertical add-on | Sometimes priced separately even at Premium |
| Per-AI-request overage | Not published | Ask for the figure in writing |
Sources: Birdeye's own pricing page and app marketplace for what's bundled, plus add-on price ranges reported across G2 and Capterra reviewer threads.
Per-location pricing curves are the other hidden line. The single-location $299 does not extend linearly. Reviewer reports:
- 3 locations → $549–$799/mo on Standard ($183–$266/location)
- 5 locations → $899–$1,499/mo, typically Professional territory ($180–$300/location)
- 10 locations → $1,000–$2,500/mo, generally Premium ($100–$250/location)
The curve bends downward with location count but the slope is not published. Demand the per-location curve in writing for your specific configuration before signing.
The "$299/mo" math — what an SMB really pays in year one
The marketing number: $299 × 12 = $3,588/year.
Realistic year-one bill for a single-location SMB:
- Standard × 12 months: $3,588
- Setup fee (often not waived for smaller accounts): +$500–$1,500
- Extra team seat (2nd user typical): +$300–$900/year
- Surveys add-on or AI overage if usage grows: +$300–$1,200/year
Realistic year-one TCO for a 1-location SMB: $4,500–$6,000. Multi-location operators on Professional land $7,000–$15,000 once add-ons and per-location escalators are real. For a feature-by-feature view of what that spend covers versus RevioReputation's $59–$149/month, see our Birdeye comparison page.
The alternative: $59/month, flat, no setup fee
RevioReputation Starter is $59/month ($47 on annual) covering 3 locations, 5 platforms (Google, Facebook, Instagram, LinkedIn, TripAdvisor), 200 AI responses/month, GBP post scheduling, and a 3×3 GEO Radar grid. PRO is $149/month ($119 annual) for up to 10 locations, 1,000 AI responses/month, and a 5×5 geo-grid.
Year-one math for the same single-location SMB use case:
- Starter × 12 months: $708/year
- Setup fee: $0
- Extra team seats (Starter includes 3): $0
- AI overage at typical SMB volume (under 200 reviews/month): $0
- 7-day card-free trial; no annual contract; cancel anytime.
That is $708/year vs $4,500–$6,000 for the same core jobs: review monitoring on Google + Facebook, AI-assisted response generation, GBP post scheduling. The features RevioReputation does not match (deep surveys infrastructure, 200+ directory sync, HIPAA-aligned messaging, white-label agency portal) are the same features most SMBs never touch in our feature-need analysis.
For the broader head-to-head against US competitors see our Birdeye vs Podium 2026 honest comparison, the auto-dealer-specific question Birdeye for auto dealers — worth $299/month?, and the direct head-to-head on our RevioReputation vs Birdeye comparison page.
Before signing a Birdeye contract
If you're still evaluating Birdeye:
- Per-location curve in writing at 1, 3, 5, and 10 locations.
- 12/24/36-month price ladder side by side — calculate lock-in cost vs the discount.
- Early-termination fee in writing on any 24- or 36-month contract. If the rep won't put it in writing, that's signal.
- Renewal-cap clause (e.g. renewal not to exceed prior year by more than 5%).
- Full add-on price sheet — per-seat, per-AI-overage, vertical-specific modules, listings module.
- Setup fee waiver as a condition of signing.
- Compare actual configured TCO, not headline list price.
Or skip Birdeye's annual lock-in entirely.
Skip Birdeye's annual lock-in — start RevioReputation free. Card-free 7-day PRO trial, no annual contract, auto-downgrade to a free plan if you don't pay. Same core jobs (Google + Facebook reviews, AI responses, GBP scheduling, geo-grid tracking) for $59–$149/month flat. See pricing →
Sources
All prices and tier structures verified 2026-05-16. Anchors and inline citations above link to: Birdeye pricing, G2, Capterra, GetApp, Podium pricing, NiceJob pricing, Trustpilot business pricing, and RevioReputation pricing.
Birdeye does not publish a complete price list; figures for Professional and Premium tiers, setup fees, per-location curves, contract-length discounts, and add-on charges are reconstructed from public G2 / Capterra / GetApp reviewer reports and should be treated as ranges, not list prices. Your specific Birdeye quote is the authoritative source for your evaluation, not this post.
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